Driven by Passion for 100 Years
To celebrate 100 laps around the sun, we filled Repco’s ‘Driven by Passion for 100 Years’ campaign to the brim with hidden car history.
Whether it’s finding Brian’s ‘94 Supra, the fabled Peter Brock Energy Polarizer, the rock that ended DJ’s Bathurst, or Brabham’s legendary engine – every asset became a game of ‘I-SPY’ for any and every car lover.
The hidden references were loaded throughout all campaign assets across TV, print, radio, social and in-store – which culminated in an interactive game – challenging enthusiasts to test their skills with an online experience.
